Multiple servers, load balancers and Amazon EC2 hosting handled the traffic and load without problems. The contest was promoted by SPAR with billboards, television commercials and 120.000 advertised YouTube views.
A social media contest for SPAR Worldwide running parallel in 6 countries (Norway, the United Kingdom, Ireland, South Africa, Italy and Slovenia). The premise was simple; make a video on YouTube and explain why you should win a trip around the world visiting SPAR stores and then make as much social noise as possible. The top contestant of each country report their trip adventures on a blog.
We build a scraping tool that mined YouTube, Twitter and Facebook for social noise and distributed points accordingly. Both phases, the contest and the trip, were managed from a central (multi-language) CMS, that also had a special tailored Facebook app for inclusion on the each of the countries Facebook pages.