Dingen die wij doen, gebruiken of gewoon leuk vinden

SOSR.nl online and in beta

A project that we completed this week for DPPLR and SOS Kinderdorpen that we really would like to point out is SOSR.nl!


SOSR is a bazaar of favors where users can buy and sell practical, funny, or sweet favors to each other. Either 10% or 100% of the collected the money will go to SOS Kinderdorpen. The goal of the site is to generate enough money to build a real children's village in Africa.


The site is mainly build on HTML and Ajax-technology, and has narrow integration with several popular social media platforms. Flash has been used sparsely and appropriately. All content, favors, sales and user administration can easily be accessed and edited by a CMS.


The site is currently in beta to iron out the last bugs, and will be released to the greater public at the start of August.

innovatieopdewerkvloer.nl/ live

Last month we constructed http://www.innovatieopdewerkvloer.nl/ for the Dutch NedTrain. The site went live two weeks ago. Unwind has been responsible for making the design interactive, and integrating the different content types. The site features  a full screen player, the video content was provided by Campus.tv.

Client: Isabel http://www.isabel.nl

More reviews!

Out of our original press release from March new reviews of Dwindle are still dripping in. In the past two months we have seen reviews from sites in France, Italy, Germany, United Kingdom and the US. And so far each of them have been extremely positive! Take for instance these two gems:

"Some apps definitely deserve to be on the Top 25 in the App Store list and have the potential to. Dwindle falls under that category. It will wear your hands down to little stubs only if you get addicted, but it’s hard not to!"


"Dwindle is horribly addicting–when you finally lift your head from the screen, don’t be surprised to find that a couple of hours have passed and you’re nursing a strangely sore drawing finger.

-Appsafari rating: 5/5"

So we got the game right, deserve to be in the Top 25, but currently we are still not even close to being in the Top 500. Although we see daily sales, with some nice encouraging spikes in the weekends, the development costs of the game have  simply not been compensated for yet.

What's up?

Exposure is still our main problem. Out of the millions of potential customers only a few know of the existence of our game. We have various cards up our sleeves which we will play out the coming months. Our first will be experimenting with a cliche 'lite'-version. Although we expect the lite version will run into the same basic problem, how do we point it out to the greater public a lite version exist in the first place? Itunes is a complex landscape and there are no simple answers, magic formula's, or winning recipe's. I know we had a lot of presumptions on how things would develop and the majority were wrong for various reasons. We do know it's trial and error and learning a lot in the process.

Anyhow it are exciting times to be part of and we will report on it!



AppModo: <http://appmodo.com/17728/dwindle-app-review-for-iphone-and-ipod-touch-one-of-my-favorite-new-games/>

AppSafari: <http://www.appsafari.com/games/11451/dwindle/>

First Dwindle reviews!

First Dwindle reviews have been popping up on the web, so far all have been positive! We are especially happy with the review on AppAdvice. They really liked it and were, I quote, -surprisingly impressed- by the concept.

"Dwindle is a great new puzzle game for iPhone and iPod touch. Dwindle is difficult enough to keep you busy on a long train journey but simple enough to master on a coffee break and will appeal to you if you are a fan of casual puzzle games.

"The minimalistic, colourful styling of the app is quite enchanting and the gameplay experience is excellent."

"Puzzle games are ten a penny in the App Store but the good ones are few and far between, Dwindle is a really good one."


A review on the iphoneclub.nl was less favorable, saying there are already too many good games out there. (DoodleJump, Angry Birds anyone? :) Nevertheless they enjoyed the intuitive controls, well balanced levels and fitting graphical style, and graded the game 7/10. In my opinion the reviewer failed to realize the game should be compared to other games of the same genre. Only then you can see Dwindle for what it is, which is what AppAdvice.com did.

As we expected, reviews stimulate sales instantly. We already seen a real boost by the exposure so far and can add a lot of new countries to the list. We now have sales in South Africa, New Zealand, Switzerland, Singapore, Czech Republic, Portugal, Malaysia, Danmark and Canada.

We are currently working on a great new upgrade to the game, and continuously trying to get more exposure. Which for now is an uphill battle due to the tons of games coming out each day.

More news on Dwindle soon!


AppAdvice review: <http://appadvice.com/appnn/2010/03/dwindle/>

Japanese review: <http://applembp.blogspot.com/2010/03/dwindle.html>

iPhoneClub review: <http://www.iphoneclub.nl/65173/review-dwindle-is-leuk-maar-mist-magie/>

iPhone gaming #2

It has been exactly a month since our last report on our iPhone game. We are happy to announce; it is as good as finished! We initialy aimed for a start of March release, and we are going to meet this deadline! The application will be submitted to Apple in the next few days.

We are now in the process of designing the last missing sound effects and tweaking some final features. Highscores, global leaderboards  stats, settings, interface, graphics and even a soundtrack have all been implemented. The graphics and sounds are comepletely custom, we took no short cuts by using standard iPhone graphic elements.

All the marketing elements are ready and lined up as well; we registered a new domainname, created a website and have gathered a list of 50 review sites we are going to submit our game to. Some tips for other developers, it is already possible to claim the name of the application before the application is finished. This way you can reserve and protect the application name at the start of the project.

If you own an iPhone or an iPhone touch, send an email to robert@unwind.nl, we have some free promotional codes to give away. Oh, last but not least, the name of the game: Dwindle.

More news soon...