Again a co-op with DPPLR and one of our most challenging projects so far. A social media contest for SPAR Worldwide running parallel in 6 countries (Norway, the United Kingdom, Ireland, South Africa, Italy and Slovenia). The premise is simple; make a video on YouTube and explain why you should win a trip around the world visiting SPAR stores and then make as much social noise as possible. The top contestant of each country is invited to Amsterdam and winners then report their trip adventures on a blog.
We build a scraping tool that mined YouTube, Twitter and Facebook for social noise and distributed points accordingly. Both phases, the contest and the trip, were managed from a central (multi-language) CMS, that also had a special tailored Facebook app for inclusion on the each of the countries Facebook pages.
The contest was promoted by SPAR with billboards, television commercials and 120.000 advertised YouTube views. Multiple servers, load balancers and Amazon EC2 hosting handled the traffic and load without problems.